The Canon Powershot SD30 Digital Elph was reviewed today in PC Magazine. They said “Small, sleek and stylish, the Canon PowerShot SD30 Digital Elph ($399.95 list) comes in four bold colors—gold, red, purple, and black. It’s easy to slip into a shirt pocket or handbag. But the slick packaging doesn’t quite make up for this ultracompact’s mediocre performance. It’s not the cheapest ultracompact on the market, and on our tests, we found it to be just an average camera in slick clothing.

The SD30 is a 5-megapixel camera with a 2.4X optical zoom—less than the 3X most ultracompacts have. Maximum apertures on its 6.3 to 14.9mm zoom (the 35mm equivalent of 38 to 90mm) go from f/3.2 to f/5.4 across the zoom range. It comes with a small, not particularly sturdy cradle, like that of the Kodak EasyShare V530 or V550. We like the cute little remote control that comes with it. The SD30 also has the My Colors feature, which we reviewed in the SD500 Digital Elph and found as much fun and easy to use as on the other Canon cameras. But we were disappointed at the small size of the 1.8-inch LCD, especially since the camera has no optical viewfinder. It’s hard to choose a camera with a small LCD when Casio, Kodak, and Sony are offering much larger displays. “

The camera is very sexy, but this review does not inspire me to run out and buy one.